
contents Clichés and market reality Portrait of a typical customer: unexpected details Where is the catch in saving? Bottlenecks and how they are played What is the result? A look from the inside Who really b...
content Who is looking for a low price in the first place and why The role of Chinese manufacturers and niche players Logistics, customs and hidden costs Case study: when is it ?cheap? turned out to be expensive...
content Who is really chasing the “budget”? Where do the real risks of cheap diesel generator sets lie? Narrow niches: unobvious buyers of cheap diesel generator sets. The role of the supplier: why just “sell a box?” not working...
content What is hidden behind the word ?cheap?? Adaptation (AD) is not an option, but a necessity. Selecting the buyer country: why does it decide everything? Practical case: when is it ?cheap? turned out to be expensive...
content Who is really looking for ?cheap? and what does this mean? Real cases and where the pitfalls lie The role of the region of production and logistics in pricing Technical nuances that...
content Why ?cheap? — it’s not always about the price tag Geography of demand: unobvious leaders Case: why Russia is a special player in this market The role of brand and technology in “cheap” segment So, who...