
contents Portrait of a buyer: not the one you think Where and how they look for cheap and cheerful Pitfalls and what they really save on Case study: when cheap turned out to be expensive Conclusions for those who...
contents Africa: heterogeneous demand and the problem of “the cheapest?” Southeast Asia: Growing Appetite for 'Mean' segment Middle East and CIS: demand that surprises many Latin America...
content Who are they, these “invisible” ones? buyers? What are the specifications silent about? Price vs. Cost of ownership: where's the catch? Trends and personal forecasts Instead of a conclusion: what to look for when choosing? ...
content Who are the people and organizations behind the request cheap? Where are the pitfalls of a cheap offer? Practical example: how demand works in a specific market. What else influences the decision...
content Who is looking for ?cheap? and why? What's behind the price tag? Personal experience and big shots Case: when is it ?cheap? turned out to be expensive. So who are the main buyers? Final portrait When you hear...
contents Clients who are often overlooked Selection mistakes and how they pay for them The role of the supplier: not just to sell, but to select Borderline cases and niche applications The result: a portrait of the buyer...