
contents Where is “cheapness” born? and what does it amount to? Is this a key market? A look from inside the supply chain Experience, bumps and nuances that are not written about in the instructions So is there a future for...
contents What is hidden behind the word ?cheap? in the Chinese market Practical experience: from request to container Where to look for reliability, not just a low price Case: when is it “cheap?” turned out to be more expensive than Ito...
Contents What does “cheap” really mean? in this segment? Volume leaders: unexpected players The role of brand and assembly: a case study Geography vs. Economics: who pays and who uses?...
content Who is really behind the order? What are the specifications silent about? Practical pitfalls Case study: when savings turned into downtime Market and prospects: where demand is heading...
contents Where is “cheapness” born? and what it results in Experience and pitfalls: what is not written in advertising Case: when is it “cheap”? - not a synonym for “bad?”, but a synonym for “competently?” Market or niche? Thoughts all...
content Who are they really? Selection Errors and False Economies Key Points When Evaluating an Offer The Market and the Future of the Segment Final Considerations Here's a question that keeps coming up...