
Contents Where are the real costs? A non-obvious factor: who to listen to when choosing technology? Stories from the field: when savings turned into problems Spare parts and service: an invisible budget item...
contents Price and its components: breaking it down Quality: myths and real risks Technical features and adaptation Service and long-term operation Economic sense: when is it “cheap?”...
content Who is looking for ?cheap? and what does this mean Geography of demand: from Africa to the CIS Why China dominates, but does not monopolize the market Buyer mistakes and hidden costs Trends: bu...
content Who are they really? From stereotypes to overhead Why ?cheap? doesn't always mean ?bad? for them Traps and pitfalls of the market Case: when cheapness turned into losses The future of the...
content Why ?cheap? - this is not about the price tag in the catalog Nigeria: an unobvious giant in demand China as a factory, not as a seller Mistakes and pitfalls of the market What's the bottom line? A leader is one who...
content Who are these buyers and what are they really looking for Where are the pitfalls and how to avoid them Specific cases from practice: successes and failures The role of the supplier and why it is important A look at the...